Truly's growth has come through its Lemonade product line, led by its Strawberry Lemonade offering and successful launch of its Punch line of products. High Noon saw the largest gain of share points year-over-year, growing by 6.3 points in the first six months of 2021.īackbar data shows that High Noon and Truly's market gain has been driven by new, innovative product releases. The top five hard seltzer brands in Backbar are White Claw (45%), Truly (17.4%), High Noon Spirits Company (10.4%), Bud Light Seltzer (10%), and Bon & Viv (1.28%).
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